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How it works

Set up once.
Works forever.

Answer a handful of plain questions in the app, and your AI builds itself from your answers. Most clients are live the same day they sign up. Here is exactly what happens.

01

You sign up

Pick the plan that suits your business, Starter, Growth, or Pro, and subscribe through our secure Stripe checkout. There is no setup fee.

Your Answrd number is provisioned automatically the moment payment goes through. Nothing waits on us.

02

You tell us about your business

A handful of plain questions in the app, and it takes a few minutes, not a meeting. The more specific you are, the better your AI performs from day one.

  • What kind of business you are
  • What services you offer
  • Which areas you cover
  • Your callout charge, if you have one
  • How quickly you usually get back to people

You can go deeper any time afterwards from the Train your AI screen: the questions customers always ask, how you want it to sound, anything that changes.

03

Your AI is built from your answers

The moment you finish the questions, your AI is generated, trained on what you told us, and attached to your number. On Growth and Pro we will also offer you a call with our team to go deeper, but nothing waits on one.

  • Your AI is trained on your exact services, prices, and coverage area
  • Your Answrd number is configured and tested
  • Your booking calendar is set up
  • Appointment reminders are configured
  • Your Google review link is added for automatic post-job requests
  • Your Google Calendar is connected, so your jobs, appointment reminders and review requests all run from it
  • Your AI checks real availability and books appointments during live calls (Growth and Pro)
  • Your website chat widget is installed and ready to answer visitor questions (Pro)
  • Your dashboard is ready with your login details
04

You set up call forwarding on your existing number

This is the only technical step you need to do yourself and it takes about 60 seconds. On your mobile you dial a short forwarding code that tells your network to redirect unanswered calls to your Answrd number.

We send you the exact code to dial for your network. You dial it, confirm it worked, and you are live. From that point every unanswered call goes to Answrd automatically.

You keep your existing number. Customers still call the same number they always have.

05

Answrd handles everything from here

Your phone rings. You are on a job and cannot answer. After a set number of rings, the call forwards to Answrd and your voice AI picks up live, on every plan, and has a natural conversation with the customer. If the AI ever cannot pick up, the caller gets a text within seconds instead, so no enquiry is lost either way.

The AI handles their enquiry, answers their questions, quotes your rates if asked, and either books them in directly or captures their details for you to call back. Everything appears in your dashboard in real time.

  • Every call caught is logged with the caller's number and a summary
  • Every booking goes straight into your calendar
  • Appointment reminders fire automatically before each job
  • After every completed job a review request goes to the customer

The AI layer

An AI that gets smarter with every call.

Most AI tools are static. They know what you told them at setup and that is it. Answrd's AI improves continuously without you having to do anything.

1

It flags what it does not know

When a customer asks something outside the AI's knowledge, it texts you the question rather than guessing. You reply with the answer and the AI sends it to the customer immediately.

2

It never forgets the answer

Every question you answer gets added to your AI's knowledge base automatically. Next time a customer asks the same thing, your AI knows.

3

You can update it any time

New service? Price change? Update it in the Answrd app under Train your AI and it takes effect immediately. No call to us needed.

4

Your dashboard shows knowledge gaps

The Insights section shows you questions your AI was asked but could not answer this week, sorted by how often they came up. One tap to add the answer.

Live AI conversation
Do you do underfloor heating?
15:14
Good question, let me get you the right answer on that rather than guess. I will come straight back to you shortly.
15:14
Answrd texted the business owner:
"Customer asking about underfloor heating. Reply with your answer."
Owner replied: "Yes, from £800 for a single room, free quote visit included."
Yes, underfloor heating is something we cover. Starts from around £800 for a single room which includes a free quote visit. Want me to book one in?
15:17
Yes please, that would be great.
15:18

Why you can trust it

Three things it will always do.

Handing your phone over to an AI is a big ask. These are the promises it keeps on every single call, without you ever having to check up on it.

Always honest

If a caller asks whether they are talking to a real person, your AI tells them straight away that it is an AI. It never pretends otherwise, and it carries on helping them just the same. Most people never ask, and the ones who do get an honest answer.

Genuinely done for you

You answer a few plain questions and we do the rest: the AI, the number, the plumbing between them. No scripts to write, nothing to install beyond one forwarding code. When something changes, update it in the app in a few taps or just tell us.

It will not pester your customers

If your AI hits something it genuinely cannot answer, it says so once, politely, and passes the question to you. It does not badger the caller, guess at an answer, or keep asking. You get the question, they get a proper reply.

Common questions

Things people usually ask before signing up.

Do I have to change my phone number?
No. You keep your existing number. Customers still call the same number they always have. All you do is set up call forwarding so unanswered calls go to Answrd. It takes about 60 seconds and we send you the exact code to dial.
What happens if I can answer the call myself?
Nothing changes. You answer the call as normal and Answrd does nothing. Call forwarding only activates after a set number of rings when you have not picked up. On Growth and Pro plans the threshold is typically 4 rings, enough time for you to reach your phone if you can.
Will my customers know they are speaking to an AI?
Independent testing found 2 in 3 people could not tell they were speaking to an AI. The voice is natural and the responses are specific to your business, not generic. If a customer directly asks whether they are speaking to an AI, Answrd will be honest, but most customers simply get their question answered and their job booked without ever thinking to ask.
How long does setup take?
Most clients are live the same day they sign up. Your number is provisioned automatically at checkout, you answer a handful of questions in the app, your AI is built from your answers, and we send you the call forwarding code. From the moment you dial that code, every unanswered call goes to Answrd.
What if the AI gets something wrong?
If the AI is not confident in an answer it will not guess. It tells the customer it will get the right information and texts you directly with the question. You reply, the customer gets the answer, and the AI adds it to its knowledge base so it never has to ask again. For anything that needs a human decision (complex jobs, pricing disputes, unhappy customers), the AI escalates to you immediately.
Can I cancel at any time?
Yes. No contract, no minimum term, no penalty for cancelling. Just email us or cancel through your Stripe billing portal. You keep access until the end of your current billing period. See our pricing page for full plan details.
Is Answrd only built for certain types of businesses?
No. Answrd works for any UK service business that takes calls, from hair salons and physiotherapists to driving instructors, dental practices, letting agents, and more. The AI is trained specifically on your business so it works correctly regardless of what you do.

Hear it for yourself

Call the demo line and see what your customers experience.

Call +44 7874 432297 and let it ring. Thirty seconds and you will understand exactly what Answrd does.