Privacy Policy

Last updated: 10 July 2026

Answrd is operated by Calem Taylor, a sole trader registered in the United Kingdom. This policy explains how we collect, use, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Answrd is a fully managed AI communication service for UK service businesses. We are operated by Calem Taylor, trading as Answrd, based in London, United Kingdom.

2. What data we collect

We collect and process the following categories of personal data:

Client data: Name, email address, phone number, business name, and payment details when you sign up for Answrd.
End customer data: Phone numbers and conversation transcripts of customers who call or text our clients' Answrd numbers. This data is processed on behalf of our clients.
Usage data: Activity logs, call records, booking details, and dashboard usage data.
Technical data: IP addresses, browser type, and device information when you visit our website.

3. How we use your data

We use personal data for the following purposes:

Providing and managing the Answrd service for clients
Processing payments and managing subscriptions
Handling missed calls and SMS conversations on behalf of our clients
Sending appointment reminders and Google review requests on behalf of clients
Improving our AI systems and service quality
Communicating with clients about their account and service updates
Complying with legal obligations

4. Legal basis for processing

We process personal data on the following legal bases under UK GDPR:

Contract: Processing necessary to fulfil our service agreement with clients.
Legitimate interests: Improving our service, preventing fraud, and maintaining security.
Legal obligation: Complying with applicable laws and regulations.
Consent: Where we have obtained your explicit consent, such as for marketing communications.

5. Data sharing and third parties

We share personal data with the following third-party service providers who process data on our behalf:

Telnyx: Telephony provider handling call routing and SMS delivery. Data processed in the EU and US.
Retell AI: Voice AI provider processing call audio and transcripts. Data processed in the US.
Anthropic: AI provider powering SMS conversation responses. Conversation data is not used for model training and logs are deleted after 7 days.
Supabase: Database provider storing client and customer data. Data stored in EU West (Ireland).
Stripe: Payment processor handling subscription payments.
Resend: Email service provider for transactional emails.
Vercel: Hosting provider for our backend infrastructure.

We do not sell personal data to third parties. We do not share data for advertising purposes.

6. Data retention

We retain personal data for the following periods:

Client account data: For the duration of the subscription plus 12 months after cancellation.
Call transcripts and conversation logs: 12 months from the date of the conversation.
Payment records: 7 years as required by HMRC.
Website analytics data: 26 months.

7. International data transfers

Some of our third-party providers process data outside the UK and EEA, including in the United States. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the UK ICO.

8. Your rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of access: Request a copy of the personal data we hold about you.
Right to rectification: Request correction of inaccurate or incomplete data.
Right to erasure: Request deletion of your personal data in certain circumstances.
Right to restrict processing: Request that we limit how we use your data.
Right to data portability: Receive your data in a structured, machine-readable format.
Right to object: Object to processing based on legitimate interests.

To exercise any of these rights, contact us at calem.taylor@answrd.co.uk. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.

9. Data security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. These include encrypted data storage, access controls, and regular security reviews. All data is transmitted over encrypted connections (HTTPS/TLS).

10. Cookies

Our website uses only essential cookies necessary for the site to function. We do not use advertising or tracking cookies. No consent banner is required as we only use strictly necessary cookies.

11. AI disclosure

Answrd uses artificial intelligence to handle customer conversations on behalf of our clients. Customers interacting with an Answrd-powered number are communicating with an AI system, not a human. Our AI systems are disclosed as automated services in all communications.

12. Changes to this policy

We may update this privacy policy from time to time. We will notify clients of significant changes by email. The latest version will always be available at answrd.co.uk/privacy.

13. Contact

For any privacy-related questions or to exercise your rights, contact us at:

Calem Taylor
Trading as Answrd
London, United Kingdom
calem.taylor@answrd.co.uk
07727 274563